Danielle's PR Writing World :)

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T.O.W Week 4 March 14, 2010

Filed under: T.O.W — ladyd23 @ 9:29 pm

I am not familiar with a lot of PR History so it would be difficult for me to talk in-depth about a specific
PR era. I did some research and found a blog called the Principles of Public Relations.  In that blog i found that there were six eras of public relations. The era that interested me the most was the Roosevelt and World War II era. If I had to work in any era of Public Relation history i would be most interested in the Roosevelt and World War II era because it was a very valuable time in our countries history. During this era Franklin D. Roosevelt along with his assistant Louis McHenry Howe, used PR to gain support of FDR’s New Deal during the Great Depression and then to advance America’s cause in World War II. I think that i would like to work in this era because being apart of the fight against Hitler’s world invasion would have been exciting. This is one of the most scariest times in world history and it would have been an honor be apart of it. Also would have loved to help with the great depression. Our country was in a bad place and I would have loved to work for the people doing things to advance our country just like President Roosevelt.


T.O.W Week 3

Filed under: T.O.W — ladyd23 @ 12:26 am

Comments are an integral part of  blogs. They give the blogger feed back and also the more people who comment the more popular the blog becomes. Comments make your blog loo interesting and will pull in more readers. Even if you are blogging for personal reasons or for corporate reasons if you want people to comment on your blog you must step out and comment on other blogs that have the same demographic audience in order to get your voice heard. When writing an effective blog comment one must make educated opinions. Also grammar and spelling are key. If you have a lot of grammatical errors in your comments people might not take your blog or comments seriously and think that you are uneducated. Lastly the length of your comment is also important. A blog comment should not be too short, but at the same time an extremely lengthy comment that sounds like a bunch of rambling. It is key that you have a strong point in your comment and that you get to it eventually.


T.O.W Week 1 March 13, 2010

Filed under: 1,T.O.W — ladyd23 @ 10:32 pm

I havent had a lot of experience with social media before  taking this class. I used AOL instant messaging in middle school, MySpace in late high school, and I got involved with Facebook during the second semester of my freshman year in college. I would love to get more friendly with other types of social media and use them to my advantage in my career. In the past I have used the social media that I was involved with for social and recreational reason, but I’d really like to start learning how to use them as a professional tool. I am really curious to see how these social media’s can be used to boost my career and get me jump started. In the class catalogue part of the description was that the class would provide us with tools and hands on experience as PR practitioners. I am excited and ready to learn more about the do’s and don’ts as a PR practitioner. I can already see that I am going to enjoy this class.


T.O.W Week 2 ( Grammar Girl) January 28, 2010

Filed under: PR Connection,T.O.W — ladyd23 @ 12:16 pm

Funny Error Stories

1. I learned a lot in this episode of  Grammar Girl about how a silly spelling error can change the meaning of your sentence. Sometimes those errors are comical, but sometimes you may offend a client or friend. Some examples are: Dr. Moron instead of Dr. Morrison, or leaving out the l in public can cause some problems as well.

2. I think what surprised me the most was that some of the errors that she refered to were errors  that are easy to make, such as leaving the l out of public, but the can really make the writer look like a fool and even maybe cost him/her their job. A simple way to make sure that these errors are not made is to read your writing out loud or have someone else proof read it. These are simple things that can save a writer fro embarrassment.

3.I would love to learn more about how to fix spelling errors and even how to catch some of them myself. I struggle with spelling. I have made some of the same errors that Grammar Girl refered to in her pod-cast. I struggle with dyslexia and sometimes it affects my writing.


Chapter 1 Notes January 26, 2010

Filed under: Chapter Notes,PR Connection,T.O.W — ladyd23 @ 2:34 am



A) The Framework of Public Relations Writing

1. Writing is only one Component

a. Public Relations is actually composed of four core components: research, planning, communication, evaluation.

b. Public relations writing only happens after those four things have already occured.

2. Writers as Communication Technicians

a. Public Relation writers are responsible for implementing the tactics of a campaign or program.

b. “technian role” “production Staff” write news releases, featured stories, and contact TV show producers to make a “pitch” or have a spokesperson make an apperance on the show.

c. Professors Glen Broom and David Dozier established the concepts of Public Relation roles:

*Expert prescriber

*Communication Facilitator

*the Problem-sloving Facilitator

*Communication Technician

B) The Public Relations Writer

1.objectives :

a. purpose is to advocacy, not objectivity.

b. Inform, but mostly persude and motivate!

c. All PR writing must begin with the question.. “How does this help the organization achieve it’s objectives?”


a. PR writers can have numerous and radically different audiences

b. Effctive Public Relations writing requires careful definition of the audience and its composition so that information can be tailored to its intrests and concerns.

c. Must do research on your audience!!!

3. Channels

a. poster, direct mail, internet, newsletters, chat groups, pamphlet, or email.

C) Preperation for writing

1. Computers

a. word processer, excel, power point, and Outlook are some mediums that PR writers may use to create their work.

2. Reference Sources

a. Encyclobedias


b. Dictionary

*Oxford English Dictionary (OED)

c. Stylebook

*A PR writer should have one incase of any puntuation or spelling questions.

d. Media Directories

e. Profesional Publications

*O’dwyer’s Newsletter

f. Internet Groups and blogs

g. Current events and Trends

* Good writing stems from a creative idea and a good understanding of the world around you.

D) Writing with Guidelines

1. Outlining the purpose

2. Clear and consise Sentances

3. Short Paragraphs are better than long ones

4. Word Choice

5. Active Verbs and Present Tense

6. Imagery

E) Errors to Avoid

1. Spelling correctl is important

2. No Jargon !!!

3. No poor sentence struture

4. wrong words

* using affect instead effect

*or using its instead of it’s

5. sound-alike words

*works that sound the same, but are spelled differently

6. Redundacies

7. Too Many Numbers

8. Hype

*dont over exaggerate so that you dont lose your credibility

9. Bias and stereotypes

10. politically incorrect language