Danielle's PR Writing World :)

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Chapter 9- Writing for Radio and Television May 5, 2010

Filed under: Chapter Notes — ladyd23 @ 12:46 pm
  • The broadcast media are important channels of communication, but using them requires thinking in terms of sound and visual elements.
  • Radio releases are similar to press releases, but they require more concise writing and conversational tone.
  • Audio news releases (ANRs) are more interesting because they include soundbites, music, and sound effects.
  • Public service announcements (PSAs) are short broadcast announcements used by nonprofit groups and public agencies.
  • Radio media tours (RMTs) are a cost-effective way to reach many stations with an exclusive interview over a wide geographic area.
  • Television is an excellent medium of communication because it combines the elements of sight, sound, motion, and color.
  • television news releases must contain both sound and visual elements such as graphics, slides, or videotape.
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