Danielle's PR Writing World :)

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Chapter 8- Selecting Publicity Photos and Graphics May 5, 2010

Filed under: Chapter Notes — ladyd23 @ 3:00 am
  • Photographs and graphics add appeal and increase media usage of news releases or features.
  • Digital cameras are now used for publicity photos; such photos can be taken and distributed almost instantly.
  • A public relations writer should be familiar with the elements of a good publicity photo: quality, subject matter, composition, action, scale, camera angle, lighting, color.
  • Publicity photos should be sharp, clear, and high contrast.
  • Photos should be creative and have no more than three or four people in it. No large group photos!
  • Action photos are better than posed shots.
  • Use professonal photographers if you plan to send material to news organizations.
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