Danielle's PR Writing World :)

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Chapter 15- Giving Speeches and Presentations May 5, 2010

Filed under: Uncategorized — ladyd23 @ 9:08 pm
  • Writing and giving speeches are outstanding public relations opportunities for organizations to increase their visibility and reach key publics.
  • Speechwriting requires clear objectives, effective organization of relevant key messages, knowledge of the audience, and a close working relationship with the person who will be giving the speech.
  • A speech is a powerful communication tool. It must be prepared for listeners, not readers. It must fit the audience, be specific, get a reaction, have a definite objective, and be timely.
  • Nonverbal communication is important in a speech. Speakers should be enthusiastic, make eye contact with the audience, and use gestures that support their words.
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