- Writing and giving speeches are outstanding public relations opportunities for organizations to increase their visibility and reach key publics.
- Speechwriting requires clear objectives, effective organization of relevant key messages, knowledge of the audience, and a close working relationship with the person who will be giving the speech.
- A speech is a powerful communication tool. It must be prepared for listeners, not readers. It must fit the audience, be specific, get a reaction, have a definite objective, and be timely.
- Nonverbal communication is important in a speech. Speakers should be enthusiastic, make eye contact with the audience, and use gestures that support their words.