- Printed materials, such as newsletters, magazines, and brochures, are still important communication channels in the internet age.
- Two strengths of print publications are that they can feature in-depth stories and they can reflect the “face of the organization. Other strengths include portability and extended shelf-life.
- An editor must balance management expectations, employee needs, and journalistic standards.
- A publication’s format and content should reflect the organization’s culture, goals and objectives.
- Today’s employees want periodicals that address their concerns about the economic health of the organization and their job security.
- Every publication should have an overall mission statement. An annual editorial plan outlines the kind of stories and features that will support the organization’s priorities.
- The newsletter is the most common organizational publication. Magazines usually are the most expensive publication and are often sent to both internal and external audiences.
- Headlines should be written in active voice and provided key messages.