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Chapter 13- Producing Newsletters May 5, 2010

Filed under: Chapter Notes — ladyd23 @ 5:55 pm
  • Printed materials, such as newsletters, magazines, and brochures, are still important communication channels in the internet age.
  • Two strengths of print publications are that they can feature in-depth stories and they can reflect the “face of the organization. Other strengths include portability and extended shelf-life.
  • An editor must balance management expectations, employee needs, and journalistic standards.
  • A publication’s format and content should reflect the organization’s  culture, goals and objectives.
  • Today’s employees want periodicals that address their concerns about the economic health of the organization and their job security.
  • Every publication should have an overall mission statement. An annual editorial plan outlines the kind of stories and features that will support the organization’s  priorities.
  • The newsletter is the most common organizational publication. Magazines usually  are the most expensive publication and are often sent to both internal and external audiences.
  • Headlines should be written in active voice and provided key messages.

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