Danielle's PR Writing World :)

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Chapter 11- Getting Along with Journalists May 5, 2010

Filed under: Uncategorized — ladyd23 @ 1:45 pm
  • Journalists depend on public relations sources for receiving most of their information; public relations people rely on the media for widespread distribution of information.
  • The most common complaints journalists have about public relations people, according to a PR WEEK survey, are (1) lack of familiarity with editorial requirements and format, (2) poorly written materials, (3) too many unsolicited emails and phone calls , (4) lack of knowledge of the product or service, and (5) repeated calls and follow-ups.
  • Gimmicks, such as T-shirts and coffee mugs, are not well received by reporters and editors.
  • The major complaint about journalists is that they are sloppy in their accuracy and often don’t take the time to do their homework.
  • Publications and broadcast programs that engage in sensational journalism require special handling and precautions. Declining an interview is always an option.
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