- Journalists depend on public relations sources for receiving most of their information; public relations people rely on the media for widespread distribution of information.
- The most common complaints journalists have about public relations people, according to a PR WEEK survey, are (1) lack of familiarity with editorial requirements and format, (2) poorly written materials, (3) too many unsolicited emails and phone calls , (4) lack of knowledge of the product or service, and (5) repeated calls and follow-ups.
- Gimmicks, such as T-shirts and coffee mugs, are not well received by reporters and editors.
- The major complaint about journalists is that they are sloppy in their accuracy and often don’t take the time to do their homework.
- Publications and broadcast programs that engage in sensational journalism require special handling and precautions. Declining an interview is always an option.