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Chapter 10- Distributing News to the Media May 5, 2010

Filed under: Chapter Notes — ladyd23 @ 1:04 pm
  • Media directories, whether print, CD-ROM, or online, are essential tools for compiling media lists and distributing information.
  • Media lists and e-mail addresses must be updated and revised on a regular basis; journalists frequently change jobs.
  • Publicists use editorial calendars to find out what specials editions or sections various publications are planning for the year.
  • Tip sheets let publicists know what kind of material a publication or broadcast station is seeking for a particular purpose.
  • Mailing labels must be accurate; they should be addressed to a specific editor by name and include such details as the floor or suite in an office building.
  • The vast majority of news releases and other press materials are now distributed via email and through electronic news wires.
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