Based on what you read in Chapter 4 of your Public Relations Strategies & Tactics book, do you think it’s more beneficial for a new PR practitioner to begin his/her career in a PR department or in a PR firm? What are the advantages and disadvantages of each?
- Variety. Usually work on several clients and projects at the same time. Possibly of rapid advancement.
- Fast-paced, exciting.
- Seldom see the impact of your work for a client; removed from action.
- Abilities get honed and polished.
- Networking with other professionals leads to better job opportunities.
- Learn other skills, such as how to do presentations and budgets and establish deadlines.
- Intense daily pressure on billable hours, high productivity.
- Somewhat high employment turnover.
- Budgets and resources can be limited.
- Salary traditionally low at entry level.
- Insurance, medical benefits can be minimal.
- Little opportunity for profit-sharing, stock options.
- High emphasis on tactical skills, production of materials.
- Jobs more difficult to find without experience; duties more narrowly focused.
- Sometimes little variety at entry level.
- Growth sometimes limited unless you are willing to switch employers.
- Can be slower paced.
- Heavy involvement with executive staff; see impact almost instantly. You are an important component in the “big picture.”
- Strength in all areas expected. Not a lot of time for coaching by peers.
- Sometimes so involved in your work, you don’t have time for networking.
- Same “client” all the time. Advantage: Get to know organization really well. Disadvantage: Can become boring.
- Less intense daily pressure; more emphasis on accomplishing longer-term results.
- Less turnover.
- More resources usually available.
- Salaries tend to be higher.
- Benefits usually good, sometimes excellent.
- More opportunities available.