Danielle's PR Writing World :)

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Chapter 5- Writing the News Release May 3, 2010

Filed under: Chapter Notes — ladyd23 @ 12:16 pm

 The Media are flooded with hundred news releases. To beat the odds and get space or time, your news release must newsworthy, timely, and well written.

  • News releases are the basic element of almost every publicity plan. When published or broadcast, they can raise public awareness and influence decision-making.

planning a worksheet and answering the five Ws and H are the basic first steps in writing a new release.

  • One key to writing a successful news release is to emphasize the local angle.

Keep the news releases factual and avoid puffery.

  • The news release has six components: organization name, contacts, headlines, dateline, lead paragraph, and the body of text.

Make sure those that are listed on the contact list are knowledgable about the topic and accessible to reporters.


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