Danielle's PR Writing World :)

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CHAPTER 4 ( Finding and Making News) February 11, 2010

Filed under: Chapter Notes — ladyd23 @ 3:58 pm

PUBLIC RELATIONS WRITING AND MEDIA TECHNIQUES

What makes something news worthy?

I really enjoyed this part of the chapter because I think its important to know what the news values are from the perspective of a PR writer. The  element that I found was most important to “news” was timeliness. I is important that everything published as a PR writer is current. By definition, news must be current. A publicist can make a story angle timely in four ways. The first way to make news timely is to report something when it happens. The second way news timely is providing information or story ideas that relate to an event or situation that is already being extensively covered by the news media. The third way is to relate the organization’s products or services to another event that has national recognition and interest. The last  approach to timely news is offering information linked to events and holidays that are already on the public agenda. A good PR writer can make anything that they want timely if he or she ahs the right angle.

How to create News.

I really enjoyed this section of the chapter because I thought it was cool that as writers we have the power to make something important and news worthy. I loved ther quote that the Hearst editor said; “News is what I say it is.” This is so true most news is created by individuals and organizations that plan activities and events for the pupose of creating public awareness to inform, persuade, and motivate. As a christian going into this feild it us so great to know that i have the power tocreate  positive news and hope for the world .

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