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CHAPTER 4 ( Finding and Making News) February 11, 2010

Filed under: Chapter Notes — ladyd23 @ 3:58 pm


What makes something news worthy?

I really enjoyed this part of the chapter because I think its important to know what the news values are from the perspective of a PR writer. The  element that I found was most important to “news” was timeliness. I is important that everything published as a PR writer is current. By definition, news must be current. A publicist can make a story angle timely in four ways. The first way to make news timely is to report something when it happens. The second way news timely is providing information or story ideas that relate to an event or situation that is already being extensively covered by the news media. The third way is to relate the organization’s products or services to another event that has national recognition and interest. The last  approach to timely news is offering information linked to events and holidays that are already on the public agenda. A good PR writer can make anything that they want timely if he or she ahs the right angle.

How to create News.

I really enjoyed this section of the chapter because I thought it was cool that as writers we have the power to make something important and news worthy. I loved ther quote that the Hearst editor said; “News is what I say it is.” This is so true most news is created by individuals and organizations that plan activities and events for the pupose of creating public awareness to inform, persuade, and motivate. As a christian going into this feild it us so great to know that i have the power tocreate  positive news and hope for the world .


All The Wonderful Comments I leave… February 6, 2010

Filed under: 1 — ladyd23 @ 6:36 pm

25. may 1, 2010 at 1:30 am

Week 7- Res Res Resume by: Molly Dodd

I am so scared about applying for jobs after graduation. I am so grateful that there are so many helpful sites out there to guide me through the process. It’s so confusing because for every job they are looking for different skills and you don’t want to have information on your resume that will to apply to the job that you are trying to get hired for. For example, if I want to get hired at a PR firm I don’t think that I would put down that I worked at McDonald’s for two years or that I am great at solving complicated mathematical equations. well I hope all this isn’t as scary as it looks!

24. May 1, 2010 at 1:00 am

Chapter 7- Communication by: Molly Dodd

Communication the Key to all things in Public Relations! How you communicate your idea, product, and client to the world is going to make the difference between success and failure in this field. I personally think that communications is an innate gift. You can work on communication skills and tools, but unless it comes natural and easy to you it will be hard to do the job as a profession.  Obviously there is a lot of ways to communicate other than spoken word, but whatever way you choose to communicate do so professionally and make sure you make a splash to catch people’s attention. The more ways that you use to communicate the more people you can and will impact. So dive in and explore the world of communications and pretty soon you will also make a wave!


23. May 1, 2010 at 12:57 am

Cupcake Crazy by: Molly Dodd

Yum! I defiantly have a sweet tooth. I agree on cupcakes and how much fun they can be. Just recently my roommate who graduated last semester bought this book on how to make really cool looking cupcakes. When I went over to her apartment one Sunday night she showed me the book and we decided to try one of the recipes, and we had so much fun that we decided that every Sunday night I we would get together and bake another recipe. It’s a great tradition and an awesome way to keep in touch with my old roommate. Thanks for the great recipe sites; it’s great to know someone else share my love for cupcakes!


22. May 1, 2010 at 12:45 am

Foursquare for Me? Foursquare for you! by: Molly Dodd

Foursquare is a little hard for me to grasp at this point, but it seems really interesting. At this point is sounds just like twitter to me, but I am sure that they have their differences. The thing that I would really love to find out is how would foursquare be beneficial to me as a PR practitioner? Another thing that I would want to know is what makes foursquare better for the world of PR than Twitter? I am not saying that I think one is better than the other, but I am sure that one has certain functions that would benefit PR professionals more than the other. The most important thing to know in public relations is not what tools are out there, but how can those tools help you be a better professional. Thanks for the heads up!


21. May 1, 2010 at 12:30 am

No Singers Please… by: Molly Dodd

This sounds really cool! I defiantly have to check this out. I am always looking for sites to gather more information and learn more about the public relations profession. Anything that I can learn straight from the professionals themselves is so important to me because they know and understand what it takes to make it in public relations. Also they are experiencing and learning on the job as well. The tips, tricks, and things to look out for that they give are extremely valuable and could potentially set us apart from the rest when applying for future jobs. I am defiantly going to check this out!


20. May 1, 2010 at 12:15 am

Abuelo’s? Yes Please!! by: Molly Dodd

Did someone say Mexican food? I am there! I love Mexican food so much. Give me a soft taco or burrito and I am in heaven.  This deal at Abuelo’s must be new because I go to Abuelo’s a lot and I have never heard of this deal. Plus the whole movie ticket thing, I would have done this along time ago! Dinner and a movie totally my kind of night! Thanks for the heads up Molly!


19. May 1, 2010 at 12:01 am

Glee Season Show Down by: Molly Dodd

I have actually tried getting into to Glee. I have watched it several times, but never became something that I needed to watch. I am really picky and loyal with the shows I watch. A show I really enjoy is Law and Order SVU! It’s so awesome. The best part about it is that I love all the mystery and finding out who did what, but I prefer not to see the crime and most of the time you don’t see too much gore or blood on the show. Another show that I love is That’s 70’s Show. Everything about that show is amazing. They could have the show revolving around the stupidest things and it will still be a good show! I don’t know about Glee, but that show just isn’t for me!


18. April30, 2010 at 11:45 pm

Gleen Selig Explains Careers in PR by: Jared Coats

Awesome video! I never realized how many opportunities there are in the field of public relations. One thing that really calls my attention to public relations is that it calls you to do so many things. As Glenn Selig said you will never do the same thing every day and that’s what I want because I get bored to easily if I have the same mundane tasks every day. Another thing that really makes me like public relations is that there is a lot of writing involved in this career and I love to write!  Give me free reign to allow my creative juices to start following and I could write for days. The last thing that I love about the field of PR is that it’s challenging. A task is placed in front of you and you have to make it happen. I personally love a challenge! I am the kind of person that will do whatever it takes to get what I need to get done and do it better than everyone! PR is defiantly something I am looking into as a career!


17. April 30, 2010 at 11:23 pm

Advice to New Bloggers by: Brianna Huisinga

Great advice! I agree that blogging is hard to keep up with as a class assignment. Asking questions is so important because blogging assignments can get really confusing. I think that the most important advice that was given in this post was to not allow yourself to get behind in your blogging. I think that I personally struggled with that issue all semester. I work at least 25 hours a week and am taking 17 credits, plus I travel from Orlando to go to school at Southeastern. It can get really heck it and easy to forget to blog and keep up with my assignments. I seriously had to focus to keep up. Thank you for the great advice!

16. April 30, 2010 at 11:45 am

A Reporters Ethical System by: Tara Duffy

Media ethics is defiantly something that needs to be talked about. Sometimes it’s difficult to tell or say whether or not something is morally and or ethically right or wrong. In this video it seems like the police officers were cruel and heartless. However we can’t really tell what is going on, and we dont know what happened before. I feel like the job of a police officer is to protect and to serve, however in this case I think that they could of used other alternatives.

15. April 30, 2010 at 10:52 am

Soldier  do Telephone by: Elijah Gil

I found this video to be hilarious. Everything from the corky costumes, to the dance moves had me laughing. What made me laugh the most was the fact that some the dance moves were in the original music video. My boyfriend is a soldier and if he were sent overseas I could see him doing something like that. It’s good to see that in spite of everything, our boys overseas are keeping their heads up. I also like this video because it allows us to see that our soldiers aren’t ‘just’ soldiers. This video shows us that soldiers are normal people just like you and I.  

14. April 29, 2010 at 11:20 pm

Be My Guest Ashley London by: Kelsey Hendrix

This advertising campaign is a little offensive, but extremely effective and creative. I don’t think that you have to be offensive to have a good advertising campaign, but I do think that you have to catch people’s attention and this advertisement does that really well. It is a shocking and almost ironic advertisement and almost comical in a vulgar way. If all advertisements were this creative and well thought out people could really get people to buy into any product or idea. I personally thought that this particular ad was funny and it defiantly got me thinking about being a vegetarian. I sure as heck don’t want to be a “whale”. Thanks for reposting this blog post. It was defiantly a good one.

– Danielle

13. April 29, 2010 at 10:18 pm

Tips for Blogging & Tweeting on the Job by: Lauren Parr

Wow! What a great article with some great advice! I am personally using twitter and starting a blog in order to further my own business. It can get discouraging using twitter and blogging without seeing immediate results or feedback, but it’s not the first time that I have been told to give it time. Also it is so true that you must love social media in order to manage a blog or twitter because they can consume your life and if you don’t love it life can get pretty frustrating. Also if you don’t like social media and your just posting for postings sake then you can be doing more damage than help for your business or corporation. It is so key that you read over everything that you post and that you post things that have purpose because you can lose credibility and readers if you ramble about nothing in your posts. I really enjoyed this article, learned a lot, and was reminded of many things that I should be doing. Thank for the link and the great tips!


12. April 29, 2010 at 8:52

Kotex’s new Advertising campaign by: Lauren Parr

This is a great ad! I have never enjoyed a tampon commercial so much; actually I have never enjoyed a tampons commercial period before this one. Kotex hit the nail on the head with this ad, because it totally brought out the bitter sarcastic side that all women have towards their period. This advertising campaign is brilliant on Kotex’s part because not only does it connect with all women, but also it smashes all other tampon companies’ ads because it chastises them. Also the ads are very funny and entertaining. If an ad is entertaining its more probable that the next time the commercial plays the viewer wont change the channel or get off the sofa to grab a snack. The more times someone views a commercial the more comfortable the consumer gets with the product, which in turn can produce a sale. Way to go Kotex! You on the right track!

11. April 29, 2010 at 8:00 pm

Magazine Cover by: Jeff Carter

We had to do the same thing for my PR writing and advertising class! I loved this assignment because I have always wanted to be on the cover of a magazine J.  I am always amazed on all the different things that can be done on the computer with photos or images. There are so many programs available now on the Internet that you no longer need to be professional to do professional touch-ups and graphics to your own images. This specific website had many different formats. The coolest one by far in my opinion was the magazine cover. I defiantly urge everyone to play with these tools and get familiar with them not only because they are fun to use, but also because you never know what skills you have developed will set you apart from the rest and land you a job!

10. April 28th, 2010 at 4:40 pm

One Delicious Topic of the Week by: Ashley London

Wow! How cool. It’s like a bookshelf for all your favorite websites. Thanks for the reference. I looked it up, checked it out, and signed up right away.  I love to surf the web for useful information or current news. Sometimes if I find an article that interests me I try to save the website domain name in order to relocate it for later use, but when I try to go back and find it later I never seem to relocate it. With Delicious I could get rid of this problem and have all my favorite sites at my finger tips. If I wanted to show friends or family anything I have found on the net I could find all my favorites in one location. This is very convenient. Thanks for the introduction of a great tool!

9. April 28th, 2010 at 4:32 pm

How to Pass Your Employer’s “Background Check” by: Brittany Cook

This is such vital information to grasp when it comes to getting a job. My cousin was offered a job at a law firm because of a connection she had made through a good friend of hers, but when the attorney looked at her Facebook and saw all the pictures of parties and clubbing it made my cousin seem unprofessional and unreliable. The attorney did not want his/her law firm to be associated with unprofessionalism and the party life. My cousin lost a great opportunity because she wanted to flaunt her “party girl” lifestyle, but that really came back to bite her. Ever since that happened to my cousin I try to be careful of what I post on my Facebook, Twitter, blog, and WebPages. I never want a picture or comment that I posted to affect my professional career. It’s funny how one bad move can really set one back from reaching their professional goals. Thanks for the great reminder!

8. April 28th, 2010 at 10:31 am

I Love PRSSA by Haley Higgs

PRSSA is defiantly something that I would love to be a part of. I am not sure if Southeastern has a chapter, but it is defiantly worth finding out. I think the hardest thing for graduating PR students is making connections and establishing relationships with professionals. Even if college if students have made connections with professionals, I feel that like myself many students and new graduates feel inadequate to build a professional relationship with these PR professionals. Questions such as; what do I have to offer? Or what can I bring to this friendship? Cross my mind when meeting a successful professional. I think PRSSA would be a great meeting ground where it becomes less awkward and the purpose of the friendship has already been established. Networking is so important in media rooted professions that any organization that helps PR students establish these relationships is a gem! I would love to know more about this organization. It would be great if you could send me a link that can direct me to more information.

7. April 28th, 2010 at 2:15 am

What is PR? by: Jeff Carter

I really enjoyed this video that was made by the Georgia Southern Students. I thought it was cool to see what other students my age defined as public relations. I feel that the students, with exception of the happy kid, really grasped the general concept of what a person working in the field of Public Relations would do. One thing that would be interesting to find out is that if the same question would have been directed to people at a public place and not an educational institution would the answers have been as well-educated, or would as many people know what public relations are. In my opinion I don’t think that the results would have been the same if the question was directed to the general public, than to college students. The reason for this is because college students are just learning this kind of stuff now so it is fresh in their minds, whereas the general population has so many different kinds of people. For example, some people in the general public could not even have finished high school or have been out of school for such a long time that things have left their memory.

6. April 28th, 2010 at 1:55 am

Reality In the Tv by: Maranda Butler

Reality TV is such a big part of American culture. I actually can’t remember a time in my lifetime when reality TV did not exist. There are now Reality TV show about weight lose, survival in the wilderness, being the next Top model and pretty much any else that you can think of. People love to see everyday people living life real and unscripted. In a way it makes them feel like a celebrity, because they connect with the unprofessional “celebrities” that star in their favorite reality shows. One of my favorite reality TV shows has to be America’s Next Top Model. I love all the free information and tips that Tiara gives on the show about make-up, beauty, and modeling. Also it inspires me to see what looks like everyday young female adults like me having the opportunity to be the next big thing in modeling. Reality TV is also big because production cost is cheap compared to other forms of television programming. This is a way for producers to make big money. Reality TV is where it’s at!

5. April 27, 2010 at 11:31pm

Untouched by: Jessica Cameron

I feel like the “untouched” idea is spreading like rapid forest fire. Honestly though, I don’t think that people like Jessica Simpson really want to be “untouched” or that they really stand behind this “embrace your natural beauty” movement. I just think that people and companies like Jessica Simpson have great PR people who look at trends and do research on the average person. They take the research that they find and they create a campaign that connects with the masses. People like Jessica Simpson will never stop using beauty products or surgically fixing their “problem areas” it’s all just a publicity stunt in order to get the masses to believe in their product or idea. I am not saying that promoting natural beauty is bad; all that I am saying is that whatever sells is what the media will use to reach the masses. So if the masses bite on sex they will give them sex, and if they bite on family values then they will target campaigns with those values at them in order catch their attention. All they need is your attention and then they can sell you anything. For example, the men’s Tag body spray, they know that young guy’s main concern is connecting with opposite sex. Breaking the ice and getting that initial first impression with a girl is key for young male adults. Tag took that awkward first moment and became a part of the solution. Now when a guy thinks of Tag body spray they think of getting in good with the ladies. For entertainment purposes checkout this Tag body spray commercial on YouTube called The Body Spray: The Mom it’s funny and is a great example of a great campaign.

4. April 27, 2010 at 11:33 pm

T.O.W 13 Viral Video by: Victoria Greene

Viral videos are such a great tool for getting your voice heard. If done right, one can become famous over night through one You Tube post. It’s not the easiest thing to do, but with a good message and creative angle one can catch the attention of millions of viewers. The biggest thing that I have learned in PR is that getting one’s name out there and getting one’s voice heard is the hardest, but most important step in the business. After that the rest is history. A good example of this is the Nike commercial. What does Nike have to do with making hip hop beats with basketballs? Nothing, but it was entertaining and it got people to associate Nike with a positive entertaining video. Pretty soon viewers are showing their friends and family, who then go on and do the same. Before you know it the video has had millions of viewers and your company name or cause has been seen everywhere. That’s the magic of a viral video. A YouTube video that has the potential of going viral is called If girls were like guys. Check it out and I would love to know what you think about it! 

3. February 21, 2010 at 2:25 am

Super Bowl Ads 2010 T.O.W 5 by: Jenifer Molitor

The Google ad had to be the most genius move in advertising made by any company in the history of advertisement. The fact that the as was completely silent was genius because everything that has to do with the Super Bowl is loud and flashy to try to catch the viewer attention. The ironic thing was that because Google did the opposite it made their commercial stick out the most. Also I think that it was the one commercial that every person in the United States could relate to. Love, Life, and unexpected things happen and the commercial depicts all those things. Everyone can relate to wanting love and seeking adventure. Also everyone changes plans at one point or another in their life. I think also another reason why people could relate to it was because there was no name or face associated to the person that was using Google. Almost everyone could put themselves behind the keyboard in the typer’s position. A great commercial puts a person right in the middle of the emotions and thought process of the commercial. Google did just that. It was a charming commercial and a true joy to watch.

2. February 20, 2010 at 11:23 pm

Feed the Need outreach by: Rena Kosiek

This is really great opportunity for Southeastern students to get involved and help out the surrounding communities. Sometimes young people feel that what they have to offer will never make a real difference because they don’t have money or connections, but young people truly have power. When the community sees the college students caring and reaching out it’s almost like a spark lights up and people begin to take interest. Most revivals start with the young people seeing a need and standing up and doing something about it. Look at the 60′s and 70′s the youth in that time period changed American culture. Although they didn’t necessarily always take the best route to change the youth in that time period made such an impact that out of them flourished women’s rights. Youth are powerful.

1 . February 6, 2010 at 6:26 pm

unwelcome Frustrations by: Tara Duffy

HAHAHA! Wow! Tara you made my day. I promise that I thought I was the only individual in this world who is utterly confused in this class at times. I always think that I am doing something and always feel endlessly behind. I encourage you to keep your head up. Your not alone in this world. Though you may not always know what to do you are agreat writer, and not to mention your pretty funny We are going to get by this semester before you know it. In a blink of an eye you will find that your done with school, you have three kids, and a husband to feed! lol haha well hopefully not that soon, but it will be here before you know it. SIt back and enjoy your college years. They will be gone before you know it.


PR Connection

Filed under: PR Connection — ladyd23 @ 5:48 pm

The Hobson nd Holtz Report

1. I learned so much about AP Style writing in this podcast today. One thing that I learned was that there is many different style books and that it depends on the newspaper or publisher and what her she requires.

2.  I was really surprised that in the podcast they had mentioned that writing in a certain style is not as important as it used to be. That is shocking to me but at the same time it is a relief because i am not so good at grammar and styles.

3. I would really love to know more about the different styles that are out there. Also i would love to get better at several different ones so that maybe one day I could have some of my writing published.