Danielle's PR Writing World :)

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CHAPTER 3 ( AVOIDING LEGAL HASSLES) January 30, 2010

Filed under: Chapter Notes,PR Connection — ladyd23 @ 1:20 pm

PUBLIC RELATIONS WRITING AND MEDIA TECHIQUES

* Libel is injury to reputation. Words, pictures, cartoons, or anything else that exposes a person to public hatred, shame, disgrace or ridicule, or induce an ill opinion of a person are libelous. Another word the courts often use is defamation.(PG 62)

*Another area of liability for PR writers is invasion of privacy. Pr writers can get charged with invasion of privacy in these five areas:

-Employee newsletters

– Photo releases

– Product publicity and advertising

– Media inquiries about employees

– employee blogs and virtual communities

* The Federal Trade Commission (FTC)- An agency that insures that advertisements arent deceptive or misleading. Also has jurisdiction over product news releases and other forms of product publicity.

* Other regulatory agencies are :

-The securities and Exchange commission (SEC)- protect the interest of stockholders.

-The Federal Communications Commission (FCC)- provides license for radio and television stations and insures the public airways are used in the publics interest.

-The Food and Drug Administration (FDA)- oversee the advertising and promotion of prescription drugs, over the counter meds, and cosmetics.

-Bureau of Alcohol, Tobacco, and Firearms (BATF)

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